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照相机世界品牌徕卡宣布与华为手机合作
点击量:1395 - 发布时间:2016-3-30 9:13:20 - 来源:原创

这真是要与三星苹果拼了的节奏啊!小编早听闻华为p9将搭载徕卡镜头,一直不太相信,今天翻开徕卡官网,果然找到一篇与华为合作的新闻,叼炸天,不得了!!!

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网页是英文的,引用百度翻译:

华为和徕卡相机宣布长期技术合作关系为智能手机摄影的再造

今天,华为消费者业务集团(BG)和徕卡相机公司很高兴地宣布建立战略合作伙伴关系的开始,一个共享优质的野心和精神的合作,将技术和摄影品牌相结合的共享精神长期致力于艺术的精湛工艺,细致的工程,赢得合作的精神,为创建智能手机摄影的再造厂房。

2012,华为成为全球第三大智能手机制造商,是第一个销售超过1亿的手机在一年中有2015的中国企业。中国第一品牌出现在著名的Interbrand全球最佳品牌榜2014,华为上升到2015而推出的全球广受好评的华为手表和华为P8号88。2016,华为希望建立与徕卡相机的成功:互利合作最具标志性的名字在摄影世界带来卓越的消费者联合。

在过去的100年里,保险标志性的相机制造商徕卡相机创造了轻便相机的街头摄影师的先驱和世界一流的光学镜头的青睐,实现社区的激情。以巧妙的光学工程和强大的技术,徕卡相机,通过他们的“红点”的品牌识别,是德国工程在其最好的,并不断吸引新一代消费者渴望实现“徕卡一下”自己的这些杰作的设计。除了制造精密制造的杰作,徕卡支持著名的摄影师和新兴人才的新世界。

李察,首席执行官的华为消费者BG说:“我们谨慎地选择我们的合作伙伴,并与这个非同寻常的合作,我们提供我们广泛的客户基础和消费者的和谐两专家品牌最好的要素:创新与设计相结合,提升用户体验,不断激发人类技术进步通过特殊的优质成像的惊人质量。徕卡在摄影界的一个传奇人物;我们相信没有其他制造商已彻底改变了行业和他们一样。我们的华为,以卓越的品质和徕卡最引以自豪的是该领域的一类自身。”

奥利弗卡尔特纳,首席执行官的徕卡相机公司说:“华为和徕卡相机之间的战略联盟,表明两个迅速增长的欲望和全球性的品牌不断推进技术可能的信封。除了创新的实力和优质的标准,我们两家公司都在致力于高质量的统一。与华为的技术合作伙伴提供的徕卡相机介绍其成熟的光学技术进入了一个新的产品领域,在移动设备领域开启令人兴奋的业务领域的一个极好的机会。智能手机让摄影世界的一个非常重要的贡献,徕卡新的目标群体和应用领域开放的重要门户。”

“徕卡品牌的传奇地位是建立在长期的创新传统,最高精度和工艺。我很高兴,相信传统的德国中型企业徕卡相机将其价值观和光学工程综合专业知识,为与华为的长期伙伴关系,在智能手机摄影–领域达到最佳的成像效果,考虑它的质量“更上一层楼,强调安德烈亚斯Kaufmann,多数股东徕卡相机和董事长监事会股份公司。

在华为和徕卡的合作高潮的更多细节,这将跨越研发、设计、工程公司、用户体验、营销和零售,将共享伙伴关系持续。

原文:

HUAWEI and Leica Camera announce long-term technology partnership for the reinvention of smartphone photography

Today HUAWEI Consumer Business Group (BG) and Leica Camera AG are delighted to announce the start of a strategic partnership, a co-operation with shared premium ambitions and spirit, which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of smartphone photography. 

In 2012, HUAWEI became the world’s third-largest smartphone manufacturer and was the first Chinese company to sell more than 100 million mobile phones in one year in 2015.  The first Chinese brand to appear on the prestigious Interbrand Best Global Brands list in 2014, HUAWEI soared to number 88 in 2015 whilst launching the globally critically acclaimed HUAWEI Watch and HUAWEI P8. In 2016, HUAWEI looks to build on its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers.

For over 100 years, premium iconic camera manufacturer Leica Camera has been creating lightweight cameras favoured by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognisable by their ‘red dot’ branding, are German engineering at its best, and continue to attract new generations of consumers who aspire to achieve “the Leica look” and own these masterpieces of design. In addition to making precision-crafted masterpieces, Leica supports prominent photographers and emerging new talent around the world.

Richard Yu, CEO of the HUAWEI Consumer BG said: “We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, HUAWEI, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”

Oliver Kaltner, CEO of Leica Camera AG said: “The strategic alliance between HUAWEI and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with HUAWEI offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application.”

“The legendary status of the Leica brand is founded on a long tradition of innovation, highest precision and craftsmanship. I’m pleased and convinced that the traditional German medium-sized company Leica Camera will bring its values and comprehensive expertise in optical engineering to the long-term partnership with HUAWEI in order to achieve the best possible imaging results in the field of smartphone photography – and to take it to the next level of quality”, emphasizes Dr Andreas Kaufmann, majority shareholder and chairman of the supervisory board of Leica Camera AG.

More details on the culmination of HUAWEI and Leica’s partnership, which will span research and development, design, co-engineering, user experience, marketing and retail distribution, will be shared as the partnership continues.

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